Lady Luck is an American influencer in the gambling scene — famous for her Jackpot content.
She runs one of the largest channels in the niche, sharing her daily gaming experiences (and yes, she actually wins big).
In 2024, my friend Eduardo Oliveira and I were approached by her team to create a new Jackpot brand, as she was about to launch her own: Francine’s Fortune (Francine is Lady Luck’s real name).
This is the final result — a brand identity inspired by the vibrant casino aesthetic, blending bold colors, light effects, and that unmistakable sense of luck that defines the gaming world.
