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LOW FIDELITY PROTOTYPE

HONDANA

REBRAND - UX RESEARCH - UI

UX RESEARCH

UI DESIGN

VISUAL DESIGN

PROTOTYPE

SKILL USED

HONDANA
INDICA

OVERVIEW

Project developed for the Hondana app, an application that helps professionals to refresh their skills in their field of expertise, mainly salespeople.

Design Challenge

Engagement
 
Improving the user experience when receiving content pills, making it more pleasant and exciting by encouraging the user to respond to more tips and interact more with the app.

How can we turn the app into a routine that the user enjoys and wants to engage with?

Se não equaliza o nível de conhecimento para cada usuário, você não vai conseguir manter a atençãodo usuário na ferramenta.

Leonardo, 43 anos, Gerente de Processos

Olha, eu vou te dizer que eu nem uso o app, até tirei dos favoritos da minha store. O Login é complicado e como não dá pra fazer muita coisa eu nem uso.

Laura, 34 anos, Gerente de Contas

Falta de clareza dos ícones

Sem apelo para engajamento

Onboarding falho

PROCESS DIAGNOSIS

The Solution
Andragogy


"Andragogy is the art or science of guiding adults to learn. It is a term that refers to the set of techniques, principles, and strategies used to teach adult learners, taking into account their experiences, needs, and specific characteristics. Andragogy is based on the idea that adults learn differently from children, having their own demands, motivations, and expectations regarding the learning process."

User Flow
The Hondana Indica has a complicated flow, making the process incredibly frustrating and inefficient.

User Flow
The Hondana Indica has a complicated flow, making the process incredibly frustrating and inefficient.

Atenas LMS

• Perfil do usuário

• Pontuação


• Gamificação


• Biblioteca de conteúdo

Duolingo

 

• Gamificação

 

• Modelo de conteúdo por nível

• Tutoriais de apresentação das funcionalidades

Alura

• Biblioteca de conteúdo

 

• modelo organizacional
 

• ramificação de conteúdo

BENCHMARK

As the solution, I created the onboarding flow and built a clear hierarchy system.

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LABACE 2023

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