Hondana
W-10
App Redesign
Project developed for the Hondana app, an application that helps professionals to refresh their skills in their field of expertise, mainly salespeople.
Project developed for the Hondana app, an application that helps professionals to refresh their skills in their field of expertise, mainly salespeople.
Design Challenge
Improving the user experience when receiving content pills, making it more pleasant and exciting by encouraging the user to respond to more tips and interact more with the app.
How can we turn the app into a routine that the user enjoys and wants to engage with?
PROCESS DIAGNOSIS
Honestly, I don’t even use the app anymore — I even removed it from my store favorites. The login process is complicated, and since there’s not much you can actually do with it, I just stopped using it.
Laura, 34, Account Manager
If you don’t level out the users’ knowledge base, you won’t be able to keep their attention on the tool.
Leonardo, 43, Process Manager
Unclear icons
Lacks engagement appeal
Ineffective onboarding
The Solution
Andragogy
"Andragogy is the art or science of guiding adults to learn. It is a term that refers to the set of techniques, principles, and strategies used to teach adult learners, taking into account their experiences, needs, and specific characteristics. Andragogy is based on the idea that adults learn differently from children, having their own demands, motivations, and expectations regarding the learning process."
User Flow
The Hondana Indica has a complicated flow, making the process incredibly frustrating and inefficient.
Benchmark
• Perfil do usuário
• Pontuação
• Gamificação
• Biblioteca de conteúdo
• Gamificação
• Modelo de conteúdo por nível
• Tutoriais de apresentação das funcionalidades
• Biblioteca de conteúdo
• Modelo organizacional
• Ramificação de conteúdo
