LOW FIDELITY PROTOTYPE
HONDANA
REBRAND - UX RESEARCH - UI

UX RESEARCH
UI DESIGN
VISUAL DESIGN
PROTOTYPE
SKILL USED
HONDANA
INDICA
OVERVIEW
Project developed for the Hondana app, an application that helps professionals to refresh their skills in their field of expertise, mainly salespeople.
Design Challenge
Engagement
Improving the user experience when receiving content pills, making it more pleasant and exciting by encouraging the user to respond to more tips and interact more with the app.
How can we turn the app into a routine that the user enjoys and wants to engage with?

Se não equaliza o nível de conhecimento para cada usuário, você não vai conseguir manter a atençãodo usuário na ferramenta.
Leonardo, 43 anos, Gerente de Processos
Olha, eu vou te dizer que eu nem uso o app, até tirei dos favoritos da minha store. O Login é complicado e como não dá pra fazer muita coisa eu nem uso.
Laura, 34 anos, Gerente de Contas
Falta de clareza dos ícones
Sem apelo para engajamento
Onboarding falho
PROCESS DIAGNOSIS


The Solution
Andragogy
"Andragogy is the art or science of guiding adults to learn. It is a term that refers to the set of techniques, principles, and strategies used to teach adult learners, taking into account their experiences, needs, and specific characteristics. Andragogy is based on the idea that adults learn differently from children, having their own demands, motivations, and expectations regarding the learning process."
User Flow
The Hondana Indica has a complicated flow, making the process incredibly frustrating and inefficient.







User Flow
The Hondana Indica has a complicated flow, making the process incredibly frustrating and inefficient.
Atenas LMS
• Perfil do usuário
• Pontuação
• Gamificação
• Biblioteca de conteúdo


Duolingo
• Gamificação
• Modelo de conteúdo por nível
• Tutoriais de apresentação das funcionalidades




Alura
• Biblioteca de conteúdo
• modelo organizacional
• ramificação de conteúdo
BENCHMARK
As the solution, I created the onboarding flow and built a clear hierarchy system.



