PasseIA is an AI-powered platform developed within UOL EdTech, bringing together leading AI models and academic resources to create a smarter, more contextual learning experience for Brazilian students.

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As part of the project, I was responsible for building the PasseIA brand from the ground up, translating the product’s technology and educational positioning into a distinctive visual identity. I also designed, developed, and implemented the product’s sales landing pages, creating a digital experience focused on clarity, conversion, and scalability.

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The landing pages were designed to communicate PasseIA’s value proposition across different product features, from AI-powered study tools and academic content to specialized AI models and educational benefits. The result is a cohesive brand experience that connects strategy, visual identity, and performance-driven digital design.