Petrobras launched its new app along with a brand-new loyalty program — Premmia.

Cadastra Agency was in charge of creating the entire communication strategy for the launch, covering both the app and the rewards program.

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For every user journey, we developed a series of key visuals and a comprehensive style guide to ensure clear, consistent, and engaging communication across all touchpoints.

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Together with designer Gabriella, I was responsible for building the entire CRM ecosystem, from emails to push notifications and WhatsApp messages.