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SAMSUNG
BRAND CAMPAIGN

COPA SAMSUNG É MAIS JOGO
BRAND
ART DIRECTION
SKILL USED
BRAND
ART DIRECTION
SKILL USED

COPA SAMSUNG É MAIS JOGO
OVERVIEW
Guidebook crafted for Samsung at the Mutato WPP Group Agency.
In 2018, Samsung was one of the sponsors of the Brazilian national football team, and as a representative, we enlisted coach Tite.
For this occasion, we formulated this guide to be distributed to all Samsung advertising agencies in Brazil to ensure accurate campaign implementation.
KEY VISUAL

CHALLENGE
The guidebook campaign was created with the intention of helping the various agencies that serve Samsung, to work in the best possible way.


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