The project was developed in collaboration between Môre and Itaú's design team. To celebrate the bank’s 100th anniversary, the decision was made to create one hundred short videos for Instagram. In these videos, we showcased everyday situations where the Itaú app could assist its users.
In this project, I worked as a Visual Designer, UI Designer, and Art Director. I created storyboards and assets for the films, which, after internal success, gained traction and made their way to television—airing during the prime-time soap opera commercial break, as well as in product placements during the São Paulo Football Championship and Big Brother Brazil.
You can watch many other films from the campaign here.
