AGUIAR
PROCESS DIAGNOSIS
Honestly, I don’t even use the app anymore — I even removed it from my store favorites. The login process is complicated, and since there’s not much you can actually do with it, I just stopped using it.
Laura, 34, Account Manager
If you don’t level out the users’ knowledge base, you won’t be able to keep their attention on the tool.
Leonardo, 43, Process Manager
Unclear icons
Lacks
engagement appeal
Ineffective onboarding
The Solution
Andragogy
"Andragogy is the art or science of guiding adults to learn. It is a term that refers to the set of techniques, principles, and strategies used to teach adult learners, taking into account their experiences, needs, and specific characteristics. Andragogy is based on the idea that adults learn differently from children, having their own demands, motivations, and expectations regarding the learning process."
User Flow
The Hondana Indica has a complicated flow, making the process incredibly frustrating and inefficient.
Benchmark
Atenas LMS
• Perfil do usuário
• Pontuação
• Gamificação
• Biblioteca de conteúdo
Duolingo
• Gamificação
• Modelo de conteúdo por nível
• Tutoriais de apresentação das funcionalidades
Alura
• Biblioteca de conteúdo
• Modelo organizacional
• Ramificação de conteúdo