Launching a new medication is more than putting a product in front of an audience. It is about creating relevance, trust, and a reason to pay attention.

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For Sanofi’s launch of Zimpass, I developed the creative direction for a digital experience aimed at doctors and healthcare professionals. The campaign brought together webinars, expert led talks, educational content, and the product launch under one cohesive visual concept.

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The challenge was to balance the credibility expected from a pharmaceutical brand with a more engaging and contemporary campaign language, creating an experience that felt distinctive without compromising clarity or trust.

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The result was a complete launch ecosystem designed to introduce Zimpass with impact, from the campaign identity to the digital and event communications.