Sanofi Zimpass

Overview
 

Since we were in the height of the Covid-19 pandemic, the launch event for Zimpass — a medication for heart conditions — was held online in a webinar format.

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To make it accessible for everyone, we created a digital environment within Sanofi’s Conecta platform, a hub dedicated to healthcare professionals featuring news and scientific articles.

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The experience was divided into two stages:
1. Pre-event: where participants could register and explore all the speakers and their topics;
2. Post-event: designed to reinforce the content shared during the presentations, allowing participants to continue engaging with the material afterward.

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For this launch, we built a fully interactive player, enabling active participation throughout the event and presentations.